What is the difference between glossy and matte lamination? (Photo comparison)
Lamination is a packaging finishing process where an offset-printed surface is coated with an extremely thin layer of film. This not only provides the final aesthetic effect for the box but also serves as protection against moisture, scratches, and friction.
Although the design and printing may be identical, the chosen type of laminate fundamentally changes the appearance of the packaging. In these photos, you can compare the same designs with different finishes: you will see how the glossy surface creates a mirror-like effect, while the matte laminate absorbs light, maintaining a calm color palette.
Key Differences
| Feature | Glossy Laminate | Matte Laminate |
|---|---|---|
| Appearance | Provides strong light reflection; looks bright and playful. | Absorbs light; provides a calm, modern, and solid look. |
| Colors | Appear more saturated, darker, and high-contrast. | Appear softer, pastel-like, and slightly muted. |
| Surface | Smooth, slick, and highly resistant to external factors. | Soft to the touch, provides a luxury feel, but is more sensitive to fingerprints (especially on dark colors). |
| Best Suited For | Bold logos, photos, and festive packaging. | Minimalist designs and premium-class products. |
A Tip from the SUPERBOX Team:
If the packaging will be handled frequently (e.g., in a display or on a store shelf), a glossy surface will remain presentable longer because it is easier to clean. Meanwhile, matte laminate is indispensable for creating a subtle, luxurious, and high-end impression.
Want to see and feel it in person?
While photos reflect the differences well, seeing it live and feeling it in your hands is even more informative. We invite you to visit the SUPERBOX showroom, where you can compare all these examples in person and choose the best solution for your product.
Find us at: Raudondvario pl. 150, Kaunas, Lithuania.